The Salesforce Mexico AI Investment is a $1 billion commitment to expand AI capabilities and open new offices in Mexico. It aims to build a skilled workforce, drive AI innovation, and establish Mexico as a regional hub for AI services. This investment supports the growth of Agentic Enterprises and accelerates digital transformation in Latin America.
Salesforce Mexico AI Investment: A $1 Billion Commitment
Salesforce is investing $1 billion over five years to expand its operations in Mexico. This bold move supports the development of AI-powered enterprise solutions and aims to grow a skilled AI workforce. The investment strengthens Salesforce’s dedication to Mexico’s and Latin America’s digital transformation.
New Mexico Office and Global Delivery Center
As part of this growth, Salesforce will open a five-story office in Mexico City’s Polanco district. The facility will house up to 2,000 employees and feature a Global Delivery Center (GDC). This center will provide expert AI consulting and services to clients throughout Latin America, enhancing customer support and innovation.
Empowering Agentic Enterprises with AI
Salesforce’s initiative focuses on turning businesses into Agentic Enterprises. This means AI agents will work alongside humans to increase productivity and improve customer experiences. By combining AI and automation, companies can boost efficiency and uncover new growth paths.
Building AI Skills and Supporting Workforce Development
An important part of Salesforce’s effort involves AI education and workforce training. For example, the company is donating $250,000 to nonprofits like Amigos de Filantropia. These programs help prepare students with AI skills needed for future job markets, fueling Mexico’s AI talent pipeline.
Strong Market Presence and Growing Partnerships
Mexico is a key market for Salesforce with a strong client base including companies like Xcaret, Grupo Bafar, and FEMSA. Salesforce’s extensive network of nearly 1,000 partners and resellers also continues to grow. Together, they strengthen Salesforce’s position as a leader in AI and digital innovation in Latin America.
Mexico as a Regional AI Hub
With the new office and GDC, Mexico is set to become a regional hub for AI innovation and consultancy. Clients across Latin America will benefit from multi-lingual support in English, Spanish, and Portuguese. This strategic location makes AI resources more accessible and effective throughout the region.
Commitment to Mexico’s Digital Future
Marc Benioff, Salesforce’s CEO, has emphasized the company’s commitment to Mexico’s talent, partners, and customers. This investment is expected to accelerate Mexico’s digital transformation and boost economic growth across Latin America.
The Rise of Agentic Enterprises with Salesforce
The philanthropic activities and professional services provided through the GDC will encourage wider adoption of Salesforce’s Agentforce platform. This platform helps businesses enhance their human workforce with AI agents that optimize operations and open new possibilities.
