ChatGPT app submissions are officially open, marking a major milestone for developers looking to build and distribute AI-powered experiences directly inside ChatGPT. Announced following OpenAI’s earlier DevDay reveal, the new submission process allows developers to publish apps that extend conversations with real-world actions and contextual intelligence.
With this launch, ChatGPT moves beyond being just a conversational assistant and becomes a platform for interactive, task-oriented applications. Apps can now be reviewed, approved, and listed inside ChatGPT, enabling users to seamlessly move from asking questions to completing actions such as ordering groceries, creating presentations, or searching for services.
At the heart of ChatGPT app submissions is the idea of conversation-first design. Apps are built to feel like a natural continuation of a chat, rather than a separate tool. By bringing in external context and enabling actions within the conversation, developers can create experiences that reduce friction and improve productivity for users.
To support developers, OpenAI has released a comprehensive set of resources. These include app submission guidelines, best practices for building high-quality ChatGPT apps, open-source example apps, and a dedicated UI library designed for chat-native interfaces. A step-by-step quickstart guide is also available to help teams move from concept to submission faster.
A key addition alongside ChatGPT app submissions is the new in-app app directory. This directory lives directly inside ChatGPT and allows users to browse featured apps or search for specific ones. Users can access it through the tools menu or by visiting chatgpt.com/apps, making discovery a core part of the ChatGPT experience.
Developers also benefit from deep linking support. Apps can be promoted across websites, social platforms, or native apps, with links that send users directly to the app’s page inside the ChatGPT directory. This lowers the barrier for user acquisition and allows developers to integrate ChatGPT apps into their existing distribution strategies.
Once a user connects an app, it becomes part of their conversational toolkit. Apps can be triggered by mentioning them with an @ symbol or by selecting them from the tools menu. OpenAI is also experimenting with surfacing relevant apps automatically within conversations, based on context, usage patterns, and user preferences, while still giving users full control.
Building successful apps under the ChatGPT app submissions program requires a strong focus on user intent. OpenAI recommends that developers create apps that are tightly scoped, easy to use in chat, and clearly valuable. The most effective apps either complete real-world workflows that start in conversation or enable entirely new AI-native experiences that were not possible before.
To help with development, OpenAI has introduced the Apps SDK, currently in beta. The SDK is designed specifically for chat-native experiences, allowing developers to integrate context, actions, and responses directly into ChatGPT conversations. This approach encourages developers to rethink traditional app design and prioritize simplicity and conversational flow.
Once an app is ready, developers can submit it through the OpenAI Developer Platform. The submission process includes details such as MCP connectivity, testing instructions, directory metadata, and country availability. Developers can also track the review and approval status of their apps directly from the platform.
The first wave of approved apps is expected to roll out gradually in the new year. Apps that meet OpenAI’s quality and safety standards will be published in the app directory. Those that resonate strongly with users may receive additional visibility, including featured placements or recommendations within ChatGPT itself.
Monetization is another important aspect of ChatGPT app submissions. In this early phase, developers can link out from their apps to external websites or native apps to complete transactions, particularly for physical goods. OpenAI has indicated that additional monetization options, including support for digital goods, are being explored and will be introduced over time.
Safety, privacy, and transparency remain central to the app ecosystem. All submitted apps must comply with OpenAI’s usage policies and app submission guidelines. Developers are required to provide clear privacy policies and request only the data necessary for their app to function. Apps must also adhere to third-party terms of service when accessing external content.
User control is built into the system by design. When connecting an app, users are informed about what data may be shared and can review the app’s privacy policy. At any time, users can disconnect an app, immediately revoking its access and restoring full control over their data.
Looking ahead, OpenAI sees ChatGPT app submissions as the foundation of a broader ecosystem. The goal is to make apps feel like a seamless extension of conversation, helping users move smoothly from ideas to action. At the same time, OpenAI aims to create meaningful opportunities for developers to reach users and build sustainable businesses.
As the ecosystem grows, discoverability, monetization, and developer tooling are expected to evolve. With ChatGPT increasingly becoming a central interface for information and action, app submissions represent a significant opportunity for developers to shape how people interact with AI in everyday life.
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