Samsung has officially unveiled the Samsung Freestyle+, a next-generation AI-powered portable projector introduced ahead of CES 2026. Designed to elevate everyday entertainment, the new model combines smarter artificial intelligence, enhanced brightness, and greater portability to deliver a seamless viewing experience across different spaces and environments.
The Samsung Freestyle+ builds on the success of the original Freestyle while introducing meaningful upgrades that reflect how people consume content today. Whether placed in a living room, bedroom, or outdoor setting, the projector adapts instantly to its surroundings, offering users a truly flexible way to enjoy movies, shows, and games without complicated setup.
At the heart of the Samsung Freestyle+ is its intelligent AI system, designed to remove the technical barriers often associated with projectors. Samsung’s AI OptiScreen technology automatically adjusts image alignment, focus, and color based on the surface and environment. Users can simply place the projector and start watching, without manual calibration or fine-tuning.
AI OptiScreen includes features such as 3D Auto Keystone, which corrects image distortion even on uneven or angled surfaces. Real-time Focus continuously sharpens visuals as the projector moves, while Screen Fit ensures the display aligns perfectly with compatible projection surfaces. Wall Calibration further enhances image quality by adapting colors to match the wall or surface being used.
This intelligent system is powered by Samsung’s Vision AI Companion, which integrates enhanced Bixby capabilities with third-party AI services. The result is a more natural and personalized viewing experience, allowing users to interact with content in a more intuitive way.
Portability remains a defining feature of the Samsung Freestyle+. The compact cylindrical design makes it easy to carry from room to room or take on the go. With 430 ISO lumens of brightness nearly double that of its predecessor, the projector delivers clearer visuals even in everyday lighting conditions, making it suitable for both casual and immersive viewing.
The device’s 180-degree rotating design allows projection on walls, ceilings, or even floors, offering complete flexibility without the need for mounts or stands. This design choice reflects Samsung’s vision of a display that adapts to users, rather than forcing users to adapt their spaces around a screen.
Beyond visuals, Samsung has focused heavily on audio and content accessibility. The Freestyle+ features a built-in 360-degree speaker that produces rich, room-filling sound. For an enhanced experience, it also supports Q-Symphony, allowing seamless integration with compatible Samsung soundbars for more immersive audio output.
Entertainment access is another strong point. The Freestyle+ supports Samsung TV Plus, popular streaming platforms, and Samsung Gaming Hub, enabling users to stream, play, and browse directly from the projector without external devices. This makes it a self-contained entertainment hub suited for both home and travel use.
Samsung plans to showcase the Freestyle+ at CES 2026 in Las Vegas from January 6 to 9, where attendees will get a closer look at its AI-driven capabilities. A phased global rollout is expected in the first half of the year, signaling Samsung’s continued push toward intelligent, lifestyle-focused display technology.
With the Freestyle+, Samsung reinforces its commitment to blending AI with everyday electronics. The device represents a shift toward smarter, more adaptive screens that prioritize convenience, mobility, and user experience without compromising performance.
As portable entertainment continues to grow in demand, the Samsung Freestyle+ positions itself as a standout option for users who want flexibility, intelligence, and quality in one compact device.
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