The ChatGPT Go India promotion now applies to both new users signing up during the offer period and existing subscribers. OpenAI says it will soon share details on how current paid users can claim their benefits. Nick Turley, Vice President and Head of ChatGPT, said the success of ChatGPT Go India since launch has been inspiring, and that free access will help more people experience the benefits of advanced AI.
Subscribers to ChatGPT Go India receive meaningful upgrades over the free tier. These include higher daily limits for GPT-4o and the newest GPT-5 models, more image generation and uploads, plus better memory for personalized and context-aware conversations. The plan serves as an affordable middle ground between the free version and the ₹1,700-per-month ChatGPT Plus subscription.
The ChatGPT Go India initiative arrives as competition for AI users in India intensifies. Google has made its Gemini Pro subscription free for students for a year, while Perplexity partnered with Airtel to offer complimentary premium access. OpenAI is clearly determined to secure a dominant position in the nation’s growing AI ecosystem.
Since launching ChatGPT Go India in August 2025, OpenAI has seen exceptional adoption. Paid subscriptions in India more than doubled within the first month and helped expand Go-tier availability to almost 90 global markets. Still, India remains a top priority.
CEO Sam Altman has repeatedly highlighted India’s strategic importance. ChatGPT Go India helped make the country the second-largest ChatGPT market after the United States, supported by a massive population of smartphone and internet users ready to adopt AI solutions.
Monetizing ChatGPT Go India remains a challenge. The app recorded more than 29 million downloads in the 90 days before August 2025, yet only about $3.6 million in in-app purchases. The gap between usage and revenue explains OpenAI’s push to increase engagement before shifting focus to profitability.
The ChatGPT Go India update aligns with OpenAI’s growing presence in the country. DevDay Exchange takes place November 4 in Bengaluru, and the company opened a new office in New Delhi earlier this year to expand local operations and partnerships.
The promotion also comes as India proposes new AI regulations to curb deepfakes and misinformation by requiring clear labeling of AI-generated content. Strengthening user trust and loyalty now gives ChatGPT Go India a better chance to thrive under future regulatory rules.
Experts believe ChatGPT Go India could cost OpenAI millions in near-term revenue but see this as a smart investment. Building scale and loyalty today can create strong subscription revenue once India’s AI market matures.
Ultimately, the success of ChatGPT Go India will depend on whether users stick around when the free year ends and continue paying for premium tools that enhance productivity, creativity, and learning. The offer also tests whether reducing cost barriers can push generative AI into mainstream use across India’s diverse communities.
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